Subaru earns top honours in 2018 ALG Canadian Residual Value Awards
July 05 2019, Docksteader Subaru
Subaru dominates resale values in important car and crossover SUV categories
Subaru has been named best Mainstream Brand in ALG's 2018 Canadian Residual Value Awards (RVA), an important benchmark used for forecasting future vehicle values by auto industry professions.
Now in its 10th year, ALG's RVA projects future values of new models from 26 separate market segments, ranging from "Alt-fuel" to "Fullsize Commercial Van" and everything in between. There are many ways to measure value, although within the car industry the difference between the initial price paid for a new vehicle and its resale value after three or four years is a key parameter. ALG uses the average ownership duration of four years to determine mainstream volume brand values and three years for premium brands, with the results of the former showing Subaru earning highest marks amongst all competitors.
"Depreciation is the single biggest cost of vehicle ownership, and informed consumers understand the importance of resale value when making their purchase decision," said Eric Lyman, vice president of ALG. "The ALG Residual Value Award is a meaningful achievement in the hyper-competitive automotive landscape. Residual values are a key indicator for the market success of a vehicle, factoring in quality, product execution and brand desirability as primary drivers of ALG's forecast."
Impreza, Crosstrek, Outback and WRX deliver best resale values
This is Subaru's fourth consecutive RVA mainstream brand win, showing an impressive consistency in quality, execution and desirability. This year the brand earned four segment awards, including the Impreza in the "Compact" class, the Crosstrek in the "Subcompact Utility" segment, the Outback in the "Premium Midsize Utility 2nd Row Seating" segment, and the WRX in the "Sportscar" segment.
"We're very proud of these awards, as they prove that Subaru delivers more than just great vehicles to its customers but also great value," said Subaru Canada, Inc. chairman, president and CEO Yasushi Enami. "From top to bottom, our award-winning lineup has something for everyone - and more Canadians are recognizing that."
Impreza and Crosstrek delivery top value in small car and crossover segments
The Impreza, which was thoroughly redesigned for the 2017 model year, has been a long-time winner of ALG's RVAs, having earned the top spot eight times over 10 years.
"In the hyper-competitive Compact segment, the Impreza sets itself apart by offering the trademark Subaru Boxer engine and standard all-wheel drive in both sedan and 5-door variants," added Lyman. "Combined with the brand's legendary durability, the legacy of the Impreza has earned its place at the top of its class, winning the Residual Value Award."
The Crosstrek, redesigned for 2018, achieved its third consecutive segment win. Also impressive, it's never finished outside of the top three since its 2014 model year introduction.
Outback and WRX provide utility and performance to dedicated Subaru fans
This is the eighth consecutive year for the Outback's best-possible RVA outcome, which is an amazing result considering the award has only been in existence for a decade.
This is the seventh title for the Subaru WRX and WRX STI, which is a healthy total that's been achieved in part to the car's year-round versatility.
"Subaru's strong reputation as a leader in turbocharged performance vehicles positions the WRX as the de facto choice for consumers that want the perfect blend of performance and safety," added Lyman. "With the support of the Subaru brand and a proven legacy of high performance, the WRX has earned the ALG Residual Value Award every year that it's been available as a stand-alone model."
To learn more about the Impreza, Crosstrek, Outback, WRX or any high quality, high value Subaru model, contact Docksteader Subaru by phone at 877-881-6714 or visit the showroom at 8530 Cambie St, Vancouver, just south of Marine Drive behind the new Marine Drive Skytrain Station and Marine Gateway shopping complex.
