Subaru Canada achieves six consecutive years of record sales growth
July 05 2019, Docksteader Subaru
54,570 total 2017 sales results in an 8.7-percent year-over-year increase
Subaru Canada, Inc. (SCI) capped off calendar year 2017 with its best December on record, helping the Japanese automaker to achieve its sixth consecutive year of annual sales growth.
December 2017's total was 3,876 units for a 4.6-percent gain over the same month in 2016, pushing Subaru's total annual deliveries to 54,570 vehicles for an 8.7-percent year-over-year sales increase when compared to 2016's 50,190-unit tally.
"More Canadians than ever before drove Subaru's sales with a record-setting results streak, which gave rise to Subaru's highest sales ever," said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. "With our sixth consecutive annual sales record in the books, we are ready for 2018 as our strong dealer network steps forward into 2018 and we bring our best product offering yet."
Redesigned Impreza and Crosstrek achieve strongest sales uptick
Movers and shakers included the Impreza compact four-door sedan and five-door hatchback, plus the Crosstrek subcompact crossover SUV that achieved 38.6 and 48.0 December growth respectively. The Impreza's yearly sales were even more impressive, with growth of 42.4 percent to 10,617 units overall in 2017, while the Crosstrek found 14.9 percent more buyers for a total of 11,168 deliveries last year.
Additionally, the WRX and WRX STI performance models collectively increased from 4,217 to 4,616 units for a respectable 9.5-percent gain in 2017, while the mid-size Outback crossover's year-over-year growth was more modest, from 11,255 to 11,490 units for a 2.1-percent upward trend. Despite its smaller numbers, BRZ sports coupe growth was a solid 6.3 percent from 740 units in 2016 to 787 last year, although it should be noted that the BRZ's 2016 sales represented a significant drop when compared to much stronger sales in years prior.
New 7- to 8-occupant Ascent crossover SUV to help boost 2018 sales further
Moving forward, refreshed and redesigned models should help boost 2018 calendar year sales, as will the all-new 2019 Ascent mid-size crossover SUV that was just introduced at the Montreal auto show. Set to arrive this summer, the Ascent will be Subaru's largest-ever crossover SUV thanks to the choice of seven- or eight-occupant seating, expanding its reach to a much broader market than ever before.
To learn more about Subaru's award-winning lineup of cars and SUVs, contact Docksteader Subaru by phone at 877-881-6714 or visit the showroom at 8530 Cambie St, Vancouver, just south of Marine Drive behind the new Marine Drive Skytrain Station and Marine Gateway shopping complex.
